David
Arts, Beats and Eats 2024
Arts, Beats and Eats Video Series
In 2024, Baker College sponsored the Soaring Eagle Arts, Beats, and Eats Festival in Royal Oak. Taking a fresh approach to traditional displays, the MarCom department chose to craft a series of videos that showcased students from its affiliated institution, the Culinary Institute of Michigan. These videos played throughout the weekend on the Baker College stage.
What I Did
I collaborated with the Creative Director to develop a series of recipe videos tailored for the festival audience. I conducted interviews to capture compelling voiceovers, filmed the chefs as they crafted their dishes, and handled all editing to create the final product.
Commencement Celebrations
Commencement Celebrations
Each spring, Baker College hosts a single, large commencement ceremony, uniting thousands graduates from all six campuses. Capturing a diverse array of images and video is essential to share this milestone across the college’s website, social media channels, and marketing materials, highlighting the pride and achievement of each graduating class.
What I Did
As the sole photographer, videographer, and editor on staff at Baker College, I coordinated and executed all visual coverage for commencement ceremonies on behalf of the MarCom team. I designated one teammate to assist with photography, equipping us with up to five cameras to capture a full range of photos and video assets. After the event, I edit both my own and my teammate’s photos and produce photo and video highlights that showcase the ceremony's most memorable moments.
In Their Words: Creating and Curating Art
In Their Words: Creating and Curating Artwork for Baker College of Royal Oak
What I Did
In this video, we dive into the creative minds behind the artwork commissioned by Baker College of Royal Oak. Through exclusive interviews, artists and curators share the inspirations, challenges, and personal connections that shape their pieces.
In this project, I interviewed artists and curators commissioned by Baker College of Royal Oak to learn about the inspirations behind their artwork. I filmed both the interviews and b-roll to capture their creative process, then edited the footage into a cohesive video that highlights their perspectives and motivations.
Faculty, Student and Alumni Interviews
Interview Series
Interviews offer a unique way to convey important information in an engaging format. By allowing individuals to share their thoughts and experiences directly, interviews make ideas more relatable and stories more personal.
What I Did
For every interview video, I start by meeting with the department head, program director or subject matter expert to learn more about their departmental goals. From there, I develop questions tailored to the individual’s expertise and story. I handle the filming process to capture both the interview and complementary b-roll footage. When shooting, I aim to help subjects feel at ease so they can share their insights authentically. Finally, I edit the footage to highlight key moments and shape a narrative that keeps viewers engaged while effectively conveying the subject’s story.
Meet the Swarm:
Esports Social Series
Meet the Swarm Video Series
In 2024, Baker College founded its first varsity Esports team, The Swarm. The Director of Esports requested a series of videos be created to introduce our players to the Baker College community.
The request was that the videos be gritty, fun and make an impact in viewers. He also requested they be shot 1920x1080, as most of his viewership was on Twitter/X.
What I Did
Over the course of a week, I met with the members of the team to capture all the photography and video assets we would need for the academic year, as the players were based across the country. During these times, I took portraits, editorial shots, video interviews and b-roll.
For this project, I produced, directed, shot and edited a string of five videos for this series to be released weekly across The Swarm's social channels.
Social Media Video
Social Media:
What I Did
Social videos perform best when they're tailored to the strengths of each platform. Every piece of content I create is guided by three factors: the audience, the channel, and the objective, ensuring it's optimized for maximum impact.
These social-first videos showcase my end-to-end production process, including shooting, editing, and story development. When resources are available, I supplement original footage with shared b-roll or stock video, and I occasionally appear on camera to create a more authentic, engaging connection with viewers.